School of Kinesiology Distinguished Seminar Speaker Series: “Considerations of How Research on Masters Athletes Informs Promotion, Programming and Curriculum in Adult Sport”

Seminar Speaker: Dr. Bradley W. Young, Associate Professor, University of Ottawa

Topic: Dr. Young will present several lines of psycho-social and pedagogical research pertaining to adult sportspersons, or Masters athletes. Findings will be framed with respect to possible strategies for attracting more interested adults (35+) to sport, including promotional messaging, accommodating participatory motives in programming, and tailoring curriculum to the needs of adult athletes. He will discuss the use of informational strategies and show experimental work on messaging to persuade middle-aged adults who did sport in youth to re-engage as adults. Next, the presentation will discuss inquiry into whether adult sportspersons see participatory motives accommodated in their programming differently than adult exercisers. Finally, he will describe emerging qualitative research portraying how learning principles are different in adult sport than in the youth context, specifically underscoring the pertinence of andragogical principles and age-nuanced coaching practices.

Biography: Dr. Bradley W. Young is an associate professor and the undergraduate director in the School of Human Kinetics at the University of Ottawa. He publishes on topics relating to the psycho-social aspects of lifelong sport participation, the effective programming of adult sport, and messaging to promote adult sport. His research focuses on how and why Masters athletes commit to adult sport, barriers to their participation, the influence of age-related perceptions, and instructional approaches with older sportspersons. His research on sport and aging has been funded by the Social Sciences and Humanities Research Council of Canada and the Canadian Institute of Health Research.

HostDr. Nicola Hodges (Professor, UBC School of Kinesiology)

*11:45 am – 12:30 pm Lunch served on a first-come basis

*Seminar will be recorded. Please contact the Graduate Programs Assistant for the digital recording file.

Seminar Poster