Robert Sparks

Robert Sparks



University of Massachusetts, 1981, PhD, (Sports Studies)
University of Massachusetts, 1978, MS, (Sports Studies)
Wesleyan University, 1968, BA, (French)

Research and Teaching

Dr. Sparks’ academic interests encompass models of leadership, sustainability, processes of social communication in advertising and the mass media, sport event impacts and legacies, sociology and philosophy of sport, and the political economy of tobacco and alcohol control. His current work focuses on planning sustainable legacies for major sport events.