Maximizing the impact of global and national physical activity guidelines: the critical role of communication strategies

The paper presents a new planning framework to communicate global and national physical activity guidelines. Use of the planning framework may increase the effectiveness of communication and help maximise the impact of physical activity guidelines.

Clear communication strategies to accompany the publication of physical activity guidelines has not been usual practice. The aim of the paper is to provide a planning framework for communication of physical activity guidelines. The specific objectives are to:

  • Outline a process for communication planning and implementation.
  • Describe the key audiences, aims and approaches to physical activity guideline communication and,
  • Identify future research directions.

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