Mark Bi graduated with an MA in Kinesiology in 2005 with a specialization in Sports Marketing and Management. Mark now travels frequently for work between Vancouver and Shanghai. In 2013, Mark founded Juihui Investment in Shanghai and invested in two new media companies, Shanghai Lilong New Media (where he served as VP Operations), and Shanghai Zheng’an Information Technology.
Prior to working with Lilong, Mark was Director of Operations at Relay China, a subsidiary of the advertising company Publicis Groupe – considered to be one of the top three advertising companies in the world. As a Kin alumnus, Publicis Groupe proved to be an excellent fit for Mark, as one of Publicis Groupe’s core tenants is based on the desire to be a force for good. They wish to help transform health and wellness business marketing through the integration of creativity and technology. During Mark’s tenure at Relay China and Lilong New Media, he designed and executed sports marketing plans and campaigns for international brands such as Budweiser, Coca Cola, NBA, NFL, Haier, TCL, Chinamobile, and Tsingtao Beer, including the Olympic Torch Relay, sponsorship events for FIFA World Cup, and the NBA International Games.
Recently, Mark decided to bring his expertise back to Vancouver, where he founded Jiuhui Tydo Incubator. Simply known as TYDO in BC, Mark provides three services to start-up companies and entrepreneurs: raising funds, connecting clients to big brands and the Chinese market, and providing operational advice. True to Mark’s Kinesiology roots, TYDO’s investment interests lie in the life science, digital healthcare, and innovation in sport sectors.
Last year, TYDO helped to raise $1.5 million for GenXys, a precision prescribing software company, founded by UBC Faculty of Medicine’s faculty and alumni. TYDO is currently looking for other potential BC start-ups in which to invest and will be working closely with UBC Kin to support innovation.
